Verina F. Que

Rotman School of Management

University of Toronto


f [dot] que [at] rotman [dot] utoronto [dot] ca

About me:

I am a fifth-year doctoral candidate in Quantitative Marketing at Rotman School of Management, University of Toronto.

My research interests lie broadly in the economics of digital privacy, the data economy, as well as the economics of AI. Currently, my primary focus revolves around understanding consumer data-sharing/privacy decisions on the apps and platforms, and investigating how these privacy preferences yield insights for firm-side strategies, such as building privacy experience as brand value. Furthermore, I explore how these findings can inform better policy designs and incentivize privacy initiatives in the industry. In addition to my main focus, I hold a keen interest in exploring how better information affects consumer well-being in areas such as mental health and nutrition.

Besides my research routine, I have been dancing ballet since I was 4. I go snowboarding in winters and hiking in summers.