Verina F. Que

Rotman School of Management

University of Toronto


f [dot] que [at] rotman [dot] utoronto [dot] ca

About me:

I am a fifth-year doctoral candidate in Quantitative Marketing at Rotman School of Management, University of Toronto. I am on the 2024-25 marketing job market.

I am interested in the economics of digital privacy. My core focus is understanding consumer privacy decisions, which I believe is first-order important in the era where firm decisions and marketing strategies rely heavily on artificial intelligence and data-driven decision-making. Understanding consumer privacy choices is crucial because firms trade off the competing goals of data access and privacy protection. In order to inform efficient and effective marketing strategies in the current data economy, we need to understand the dynamics and behavioral mechanisms of consumer privacy decisions in the presence of new business models and rapidly evolving technologies. In addition to my main focus, I hold a keen interest in exploring how better information affects consumer well-being in areas such as mental health and nutrition.

Besides my research routine, I have been dancing ballet since I was 4. I go snowboarding in winters and hiking in summers.