Verina F. Que

I am a sixth-year doctoral candidate in Quantitative Marketing at Rotman School of Management, University of Toronto. I am on the 2024-25 academic job market.

I am interested in the economics of digital privacy. My core focus is understanding consumer privacy decisions, which I believe is first-order important in the era where firm decisions and strategies rely heavily on artificial intelligence and data-driven decision-making. Firms trade off the competing goals of data access and privacy protection. In my dissertation chapters, my coauthor and I develop an economic framework to help understand the benefit-cost tradeoffs of dataflows and explore future directions for digital privacy. I highlight different forms of externalities related to dataflows and consumer privacy choices in both the review paper and my job market paper. I apply tools such as causal inference, field experiments, structural modeling, and LLMs to understand the research questions.

In addition to my main focus, I hold a keen interest in exploring how better information affects consumer well-being in areas such as mental health and nutrition.

Besides my research routine, I have been dancing ballet since I was 4. I go snowboarding in winters and hiking in summers.