Verina F. Que

I am a tenure-track Assistant Professor at Nanyang Business School, Nanyang Technological University (NTU) in Singapore.

My research centers on the economics of digital privacy. Specifically, I focus on how consumers make privacy decisions and how those decisions shape firm strategy in an increasingly AI- and data-driven economy. Firms face a fundamental tension between data access and privacy protection. My recent works address it by developing an economic framework for the benefit-cost tradeoffs of dataflows, highlighting externalities in consumer privacy choices. The results inform firms to navigate data strategy tradeoffs and draw policy implications for regulators. I apply tools such as causal inference, field experiments, structural modeling, and LLMs.

Beyond privacy, my research explores information frictions in consumer search, decision-making, and market outcomes.

Besides my research routine, I have been dancing ballet since I was 4. I go snowboarding in winters and hiking in summers.